Crafting Messages That Resonate

In the operational technology (OT) space, particularly in automation and control where I’ve spent most of my career, innovation often involves complex systems and technical details. However, when engaging C-level executives, the conversation needs to shift. Executives aren’t interested in technical intricacies—they care about the big picture: outcomes, ROI, and competitive advantage. Tailoring your message to highlight these priorities is essential for capturing their attention and building trust.

Frame your technical solution by focusing on its impact on solving key challenges and achieving business goals. For instance, rather than delving into the technical details of cybersecurity in MES, highlight how your solution protects against intrusions, prevents unplanned downtime, and boosts profitability. Use language that aligns with strategic priorities—terms like "efficiency," "resilience," and "scalability" will resonate more than "redundant controllers" or "architecture diagrams."

Keep it concise and outcome focused. C-level executives value clarity and speed, so use visuals to support your message and highlight actionable insights that showcase your solution’s impact. By speaking their language and emphasizing business value, you bridge the gap between engineering and the executive suite, ensuring your message resonates where it matters most.

If you want to know more about how to craft messages that resonate, let’s talk.